Digital Marketing Podcast: Emailcenter
Recently our Principal Email Marketing Consultant – Sean Duffy, was interviewed by Ciaran from Target Internet on his views on all things Email Marketing. Listen to a podcast of the Interview for some...
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Introducing our all new ‘Insight Reporting’
When we all first started sending email marketing campaigns, I’m sure we will all agree that we were amazed at the amount of reporting data available to us. We could see in real-time who opened, what...
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What are the best things to test when running MVT on your email marketing...
So you have an amazing MVT tool, now to test your email campaigns – what should you start with? The general rule of thumb is: Start with your emails aimed at conversion, re-activation or cross-selling...
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Mobile Email Habits [INFOGRAPHIC]
Here at Emailcenter we have compiled some statistics that shed new light on a consumer’s mobile email habits and have put together an infographic to show our findings. For instance, 45% of smartphone...
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5 Best Email Call to Action Examples
Marketers send emails for many different reasons, but mostly their goal is to encourage their subscribers to action or to “call them to action”. A well crafted call to action can make or break the...
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Game of Marketers – Which Character Are You?
Recently I was sitting in a room full of marketers where we were discussing a range of topics within the marketing function. We were all working towards the same goals, yet everyone had a different...
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What Does the Future Have in Store for Email Marketers
Email marketing is a popular channel for marketers nowadays, widely used by brands as an effective way to send targeted messages to consumers containing their latest news and promotions. I often come...
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